OUTLINE
After the terror attack on October 7th in Israel, a national crisis unfolded.
Despite the lack of government coordination, Israeli society united, coordinating donations of money, food, and clothing through WhatsApp groups and social media platforms for both evacuated civilians and the military forces.
Recognizing the need for more efficient assistance, the idea of a platform connecting independent donation organizers with supporters was born.
DISCOVERY
Methods
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Survey: 36 donation supporters in the ages 24-50 + 7 organizers
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Interviews: 9 supporters and 4 organizers
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Competitive Research
Results and insights



Competitive Research
PERSONAS
After talking to several people during the interview, I developed my 3 main personas:
Anna - a donation supporter, Emily - a donation organizer, and Jacob - a tomato farm owner seeking assistance.
GOAL STATEMENT
The "Helping Hands" app is a platform for personalized matching between volunteers\donation supporters and individual organizers & small businesses. Allowing volunteers to easily find the cause they want to support, and organizers/businesses to seamlessly reach the right audiences, while maintaining a high level of security and transparency.
TASK FLOW
Here are some task flows, one for each persona: